Statement Statement

美しさを拓く。 Find Your Beauty

It’s how we approach the world.
It’s the one, single idea that drives us.
Our hair frames our personal beauty
— how it’s styled, how it feels, how it flows.
It sets the stage for the inner self we radiate.
Everyone’s hair is unique,
and everyone’s beauty is, too.
Our purpose is to help every woman
find, embrace, and express her individuality
— to head out into each day confidently
and gracefully, and to live vibrantly.
For more than 50 years, professional stylists
have been our partners:
we learn from and inspire each other.
What unites us is our passion
for transforming everything
we touch into something beautiful.
Together, we constantly push
the boundaries of the global haircare industry.
Together, we help give women the confidence, sophistication,
and grace with which they inspire the world.